As predicted by the Financial Times and reported here on Tubeshooter on May 6th, YouTube has now officially launched a subscription-based service for viewers.

Beginning with what it calls “a small group of partners … with subscription fees starting at $0.99 per month”, each channel will come with a 14-day free trial.

Channels include content from, Bigstar movies, GayDirect and (the full list is at and subscribers content will be watchable across PCs, tablets, phones and TVs.

More interestingly for existing video producers, YouTube says more paid channels will be coming soon as “a self-service feature for qualifying partners”, with a specific link for people to express an interest in joining the programme.

YouTube says it has more than a million channels now online and the subscription model is a response to demands for more flexibility in monetizing and distributing content from creators.

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