Adobe unleashes the “Creative Cloud”

Adobe has launched its much-heralded – possibly much feared – “Creative Cloud” software suite including the latest version of video editing suite, Premiere Pro.

The upgrade is part of the company’s drive to get users to pay for their software on a monthly rental basis instead of outright purchase, thereby giving Adobe a constant stream of cash and locking users into the company’s products.

Advantages include a highly web-optimised workflow including file storage and sharing, and synchronisation of projects and settings across multiple devices, ideal for collaborative groups and people who move from location to location.

Apart from the “cloud” (aka “Internet”) features, Premiere Pro CC also includes improvements to the user interface, a redesigned customisable timelines, duplicate frame detection, auto-sync of video to audio using a guide track, and colour tweaks.

In all there are a vast range of changes; full details as well as download links and video introductions can be found by starting at

Meanwhile, other vendors including Red Giant Software and Blackmagic Design have updated their software to work with the new Cloud releases.

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