Vimeo ups the sales ante

Upper class video hosting service Vimeo has made some enhancements to its paid services.

Vimeo On Demand now offers viewers the choice of renting or buying your video with separate prices for each. Creators can now also optimistically offer “pre-orders” before even completing their work, and offer promotional codes to try to tempt viewers with discounts.

Bizarrely, the promo codes can only be set to 100% discount at present – ie your work would be free, which rather negates the point of a paid on-demand service…

Users with Pro accounts (required for the on demand service) will also get a new-look set of statistics.

Vimeo notes that all downloads from its site are free of DRM (Digital Rights Management) so they can be copied and passed around; something for video producers to bear in mind.

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